NACS Daily contributor Frank Beard recently shared his thoughts on how convenience stores can increase in-store traffic by creating the right customer experience at the pump. States Beard, “…the forecourt matters. The right experience at the pumps can draw customers inside, and it can also improve brand reputations by influencing what’s said and shared online.” Beard goes on to identify four strategies brands can use to create the right experience and boost in-store visits, including Inclusion Solutions’ FuelCall product.
Learn more about these strategies in the NACS Daily article: 4 Ways to Improve the Customer Pump Experience.